The Mission

Everybody has heard the old proverb that goes, “The grass is always greener on the other side of the fence.” This proverb adeptly points out an intrinsic and essential human flaw: that we can always imagine a way in which things could be better than they are. A person is capable of comparing their circumstances to another’s and end up feeling like they are the one with the shortest straw, even if they aren’t. Or they can imagine that if only they had one more piece of the puzzle in place, one more opportunity, or just a tiny bit more money, then things would be fine, they would be forever happy, or at least happier. In many ways, it is this philosophy that keeps the United States of America running. We as a people are unwilling to be content knowing that someone else has something that we do not, and are willing to work our tails off to achieve those greater objectives (even when they leave us no more content than we already were).

I would like to envision Greener Grass Publishing as being on both sides of the fence at the same time. On the one hand, the name – Greener Grass Publishing – is meant to convey my fundamental belief about the products that we produce: Compared to the competition, we are the Greener Grass on the other side of the fence. We aim to produce books that are better than what you can get anywhere else: full of more accurate information, more mind-blowing photography, more history, and using better materials, while giving more back to the community, and just being more … better. Which is why we also want to be on the other side of the fence. If we didn’t have the desire, like everyone else, to be on the other(better) side of the fence, we wouldn’t be working hard enough to innovate and grow, and would not be able to continue to produce the best books around. We want to be the Greener Grass, and be on the other side of the fence at the same time. Sort of like having your cake and eating it to. Or counting your chickens before they hatch…

That old proverb does not just apply to the ideals of this company, it also helps to represent what Greener Grass Publishing hopes to do for its customers. Whether it’s getting more exercise, traveling more, eating better food, building more sustainable houses, living “greener,” or just taking the time to appreciate the simple beauties in life, we all hope to lead more fulfilling lives. Greener Grass Publishing aims to publish books that will help you, and all of us, do just that. So, you wont see us releasing any titles about how to manufacture weapons grade plutonium, or how to drill a horizontal oil well, but in the future I hope you will be able to purchase books from us that help you appreciate that glowing red sunset more, or tell you which pools you will find the trout in, or where to camp on your climbing destination, or how to make a delicious organic spinach gnocci with pesto sauce for your friends and family. We hope you will take the journey with us. 

Besides believing in the dream of a more fulfilling existence, Greener Grass Publishing is a firm believer in Sustainable Access For All. Whether we are talking about a rad boulderfield located on private land, a classic waterfall drop with no public take out, or an epic backcountry couloir with no public trailhead for parking, we all know of secret stashes that should not be broadcast to the masses. Greener Grass Publishing is sensitive to these issues and will never knowingly publish information that will jeopardize future public access to an area or current access to the lucky few who know the landowners. However, Greener Grass Publishing does not believe that when a great recreational area lies on public land, and outdoor enthusiasts are free to use that land with the blessing of the land manager or owner, that the selfish desires of the few have a right to dictate to others who can and cannot know about or use that land. It is a goal of Greener Grass Publishing to share knowledge of recreational resources with everyone, and we will work with land owners and managers to continually ensure that we do so in a long-term sustainable fashion.